With the new season under way now is the perfect time to refresh your business, whether revamping your website or launching a seasonal marketing campaign…
It’s essential that small businesses stay relevant to attract new customers and keep the old ones coming back for more.
The new season is the ideal opportunity to blow away the cobwebs and re-energise your business.
Here are 5 things you can do to put the spark back into your brand this autumn.
1. Revamp your website
Is your home page still advertising summer promotions? Is the last news item you posted from two years ago? Make sure everything on your website is current so visitors know you’re on the ball.
Check that all the links are still active, and get rid of any products or services that are outdated. Adding fresh content will keep people coming back to your site.
Your website also needs to be mobile friendly so it can respond to different screen sizes. More and more people are accessing sites via their smartphone or tablet, and Google now prioritises websites that are mobile-responsive.
2. Launch an autumn marketing campaign
The start of the new season is a great opportunity to launch new promotions linked to autumn and its events.
Halloween can be big business for SMEs, particularly if you sell sweets, masks or costumes. If any of your goods or services can be linked to a Halloween-themed promotion, don’t miss the opportunity to use the festivities to attract customers.
Another autumn promotion could involve Bonfire Night. Why not take advantage of this family celebration with special discounts and giveaways? Remember to promote them on social media, and try to make them stand out from your rivals.
3. Bring in a new face
If your budget allows, now is a good time to recruit. The summer holidays are over, and many people are thinking about making a fresh start with a new job. There is also a number of fresh graduates out there who will be looking for work.
Bringing in a fresh face can reinvigorate your business – and make existing employees raise their game. If you choose the right person they could spark new ideas to make your firm more productive and profitable.
4. Rejuvenate your signage
Pull down any signs or banners from your store windows that still have summer promotions or pictures showing sun, sea and sand. Although the weather has been unseasonably warm for September, it won’t be long before we start to feel that autumn chill.
Refresh your signage with your autumn promotions using warm reds, oranges and yellows to really make them pop. Window displays with autumn themes and banners highlighting your special discounts will attract more attention and refresh your look.
5. Re-evaluate your social media efforts
Are you getting the most out of social media? Do you know who your audience are and where they hang out? If not, use Google Analytics to find out where your traffic is coming from.
It’s important to regularly update your social media pages as that’s how your customers can keep up to date with what’s going on. If you’re having a big autumn sale at the weekend, post it on Twitter. If you’re launching a new product in the run-up to Christmas, post it on Instagram. You’ll gain new followers and customers by doing this.