An Irish digital marketing agency has announced plans to open a UK office next year – and its chosen location is central London.
Brand Social, which is headquartered in Dublin, aims to offer its services to companies in the UK market in order to drive company growth.
The firm offers a number of services to its clients, including digital media planning and buying, mobile and socially-integrated campaigns, search marketing and strategy.
And the opening of the London office will see the company – previously known as The Creative District – double its employee headcount.
Managing director Ken Stanley said Brand Social aims to develop its current offering in both Dublin and London.
And the move to the UK capital will give it the opportunity to tap into new markets overseas, given London’s status as a global business centre.
“International expansion is a significant step forward for us,” Mr Stanley stated.
“While we’re ambitious about our plans for the UK, we are still very much focused on continuing to build on our customer base in Ireland, where we are headquartered.”
The lure of central London
Brand social is just the latest company to recognise the benefits of taking out office space in the capital – one of the world’s premier trading centres.
While the price of commercial property may be off-putting to some, the city offers unrivalled revenue generating opportunities.
And with rented property such as serviced offices available, the capital is more accessible and affordable than many companies realise.
Companies taking out London office space have access to the UK and European markets, while the city has a constant flow of businesspeople and potential investors from further afield.
Earlier this year, London retained its status as the best city in the world in which to do business, as indicated by the Z/Yen Group’s Global Financial Centres Index.
The city scored a rating of 781, compared to 772 for New York, 754 for Hong Kong, 729 for Singapore and 693 for Tokyo.
The remaining top ten slots were taken by Zurich (689), Chicago (688), Shanghai (687), Seoul (686) and Toronto (685).