Yesterday we announced that we were delighted to sponsor Midnight Indigo in the Elephant Parade, and today we can confirm that we have sponsored another Elephant: Spooning Sunday – currently sitting on the 4th Floor of Selfridges on London’s Oxford Street.
The Elephant Parade
The elephants, destined to become highly collectible works of art, will grace London landmarks, including Buckingham Palace, Parliament Square and the South Bank turning the capital into an urban jungle. They will then be herded together in one of London’s great green spaces for a magnificent exhibition, open to the public.
After going on display to the public they will be auctioned by Sotheby’s at a glittering event, which aims to raise over £1 million, benefiting more than 15 UK conservation charities working in Asia. Attracting a veritable who’s who of London society, including the Duchess of York, Princess Michael of Kent and Joanna Lumley, this event is set to be the party of the season.
Within only 100 years the elephant population has shrunk by over 90%, dropping from 250,000 to an estimated 25,000, placing this valuable species dangerously close to extinction. If current trends continue the Asian elephant will cease to exist in the wild by 2050.
Elephant Family has been campaigning for conservation of the Asian elephant since 2002, and with this new project it aims to grow public awareness and gather signatures for a government petition and to raise vital funds for conservation projects in Asia, securing the Asian elephants a place in our future.
Each artist and designer has been given an individual 1.65m (L) x 1.48m (H) x 0.70m (W) elephant and asked to create something completely unique.
For detailed information on the Elephant Family and the Elephant Parade please request a fact sheet from Jayne Alexander or Lucy Moss at Dovetail Agency on tel: 020 7016 6740 or email: Jayne@dovetail-agency.co.uk or lucy@dovetail-agency.co.uk
