Don’t miss Olympics opportunity, employers urged
Employers risk alienating their employees by failing to celebrate the Olympic Games, a new study has indicated.
Just 37 per cent of UK employers plan to mark London’s staging of the Games, and a mere 12 per cent have communicated such plans to their workers.
According to recruitment firm Adecco, the study suggests British employers are failing to realise the extent of opportunities arising to engage their staff.
Only 55 per cent will be decorating the office, while 52 per cent will be watching the Games live and a quarter will be taking part in sporting incentives.
When asked if their employees are disappointed that there will be no London 2012 celebrations, 48 per cent said they did not know.
Some 47 per cent felt they should be marking the London Olympics but are still not planning to do so.
Steven Kirkpatrick, managing director Adecco, claimed that many employers are “missing a trick” by failing to organise something special for the workplace.
“The Olympic Games is a great opportunity for national unity and that the spirit of the Games can be embraced by employers not just in the capital but across the country,” he stated.
“The London 2012 Games are set to be the biggest events this country has ever witnessed. This is a great opportunity for employers nationwide to improve working conditions, improve team working, increase motivation and company loyalty, and fuel bonding between colleagues by running a programme of activity around the Games.”
Mr Kirkpatrick said the Games are now nearly upon us, but there is still time for employers to act and take steps to engage with their employees.
“We advise employers to encourage excitement by getting their whole workforce united in cheering on team GB,” he added.