New contactless mobile payment systems can provide more opportunities for retail businesses based in serviced officers around the UK, the Mobile Data Association (MDA) has said.
A partnership between Orange and Barclaycard has enabled customers to pay for small purchases by scanning the screen of their smartphone, rather than using change or cards to pay for items.
The Mobile Data Association said this means that companies will be able to capitalise on impulse buys and use more targeted marketing.
Mike Hawkes, chairman of the MDA, said: “The promise that this has, particularly around things like the Olympics, is quite something. We’ll probably see the use of the collected data, looking into GPS [global positioning system] locations and transactions, to get far more targeted advertising.”
The new Quick Tap system is the world’s first contactless mobile payment system. It allows users to pre-load their phones by transferring up to £100 from their Barclays account and spend up to £15 at a time. It can be used in around 5,000 stores nationwide.
