Giving people insight into your team and how you work can be a great way to humanise your company and give it a personal touch. Here’s how to do it using Twitter, LinkedIn and Facebook.
Literally opening your doors would be a logistical nightmare – but by going virtual you can give everyone access without the hassle.
Photos and videos
If you want to connect on a human level with consumers and clients, it’s a good idea to upload regular pictures and videos to show the behind-the-scenes side of the business. Use Facebook and Pinterest to upload a couple of pictures every week of your staff and offices with a little bit of information about them.
You can also use Snapchat or Instagram stories to post short, live videos from the office. These are great for special occasions like anniversaries, leaving parties and social events. People love to know about the personalities behind the business – and while you’re unlikely to make it to Kardashian levels, people will start looking out for your next updates to see what’s going on.
While you’ll probably have your official news page on your website, social media is a great place to announce less formal news. This might include:
• letting your audience know if someone in your office is getting married or has had a baby
• introducing new staff members or saying goodbye to old ones
• Christmas parties
• moving offices or office renovations
The more your customers and clients feel they know you, the more they will trust you – and the more human you’ll become to them.
A great way to start your online campaign is by hosting a guided tour of your offices. Simply use your phone to record a brief intro and trip around the offices and upload it.
However, there are a few things to think about beforehand:
• Make sure your office is clean, tidy and at its best
• Don’t be camera shy – make sure whoever is filming and whoever’s on camera is chatty and interesting
• Let everyone know – some people probably won’t want to feature or at least will want time to make themselves look their best
Who does what?
You know what your job title means but not everyone will. Use your social media feeds to introduce people to your staff and let them explain exactly what it is they do. This will also make it easier for potential clients to target the right person when coming to you with business.
Twitter is a great place to hold a Q&A. Plan it at least a week in advance and get some prepared answers. Use hashtags and target key followers. However, try to avoid doing this if there’s any controversy surrounding your company as the internet can occasionally get nasty.