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          Attracting new customers and clients is never easy in a tough economic environment.

          And even with the UK economy now back in positive territory, companies remain up against it as they compete for business.

          Businesses need to ensure they make the best possible first impression – whether this is through their website, shops, offices or products and services.

          They may only get a small window of opportunity to attract the attention of a potential customer – and if this is not resoundingly positive there is a good chance they will spend their money elsewhere.

          The question is – particularly for small businesses with limited resources – how is it possible to present the firm as being a bespoke organisation capable of delivering the highest standards of service?

          A start-up company may not even have its own premises – the company could be based out of a home study or shared business space.

          But impressions are still all-important. And this is why setting up a virtual office may be the best thing a company does when it starts to compete for trade.

          The company signs up for mailbox and front-desk services such as telephone answering – allowing it to take advantage of a receptionist for hire.

          The virtual office is located at a prestigious city centre location, and this is the address the start-up company can use on business cards, letters and other materials.

          Tiny start-ups can suddenly find themselves based in the City of London – at least for administration purposes – and this can make all the difference.

          Should they wish to conduct business meetings, it may be possible to rent a room at the virtual office specifically designed for this purpose.

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