The central London office market is set for a strong year in 2013, it has been predicted.
Michael Keogh, senior investment and economic analyst at Henderson Global Investors, said there will be significant demand for quality retail and office space in the capital next year.
“Central London in the near-term is one of the few areas that still remains to have real rental growth projections,” he stated.
Speaking during a Property Week webinar, Mr Keogh said this will be one of “market winners” for 2013 – with fringe central London offices also set to do well.
“It is an area that is slightly unloved in the market at the moment where you might not have to compete with foreign buyers,” he stated.
“I think some attractive pricing does exist there, especially in the right location.”
Mr Keogh said that areas such as Shoreditch and King’s Cross look like “good value” in the present market.
“Generally, I would focus on the tech hubs and those locations being favoured by the creative industries as it is a good opportunity,” he stated.
“That doesn’t have to just be in London; that also includes business parks and tech parks that are outside prominent university cities.”
Businesses seeking office space in the capital do not have to buy – many companies based in the capital do not own their own premises.
The use of serviced offices allows companies to set themselves up in London without breaking the bank – allowing them to get closer to their customers without over-stretching financially.
Companies can also benefit from greater agility and flexibility since they are not tied to a single property in a particular location.