We meet the companies who adapted to the challenges of 2020 and flourished.
Most of us are more than happy to say goodbye and good riddance to 2020, but there are entrepreneurs who created new businesses or turned their businesses around to meet the demands of a lockdown population.
Iris & Co
When Gemma Hales was made redundant from her pharmaceutical job earlier this year, the budding entrepreneur ramped up operations at her wedding florist business. With venues closing and guests restricted from ceremonies, she made the jump to start selling houseplants. The CEO noticed that her wholesaler stocked the potted plants and with so many customers looking to spruce up their surroundings at home, sales of the new items have blossomed ever since.
Lockdown Liquor & Co
A venture that originally started as a way of raising funds and awareness for NHS Charities Together soon evolved into a flourishing business. Lockdown Liquor launched in April 2020 bringing premium blended cocktails to the masses as we enjoyed happy hours from our homes. Fast forward a few months and the London-based mixology masters have teamed up with big names such as Twitter, Facebook and Spotify.
ChargedUp – CleanedUp
How did a business providing power banks to pubs and bars navigate a difficult 2020? By turning their charging points into hand sanitiser stations. When revenue dropped by 98% in March their quick thinking CEO decided to sell hygiene products to DHL, food box companies and a major care home chain and launched CleanedUp. Months later and the new firm has secured contracts with a pub chain and believes the hand sanitiser market is here to stay.
The Scent Coven
The Scent Coven is another company borne out of lockdown. When Jess Messenger from Derbyshire decided to pick up the skill of candle making from home, her socially-distant hobby soon became a thriving business. Within three months her Scandi-gothic inspired candles and wax artworks gained a legion of customers and a cult following on Instagram. Operations have since moved from the kitchen to a newly-converted studio in the garage.
Ultra X started life as an ultra-marathon operator. Before the pandemic they organised trips in beautiful parts of the world which saw customers run 26 miles or more each day. After lockdown prevented a Sri-Lankan escape, the owners shifted their services and started virtual races. Runners have entered the online events from 45 different countries, with half of the £5 entry fee going to NHS Charities Together and business shows no signs of slowing.
Image credits: brizmaker via iStock & twinsterphoto via iStock