London is widely regarded as one of the best cities in the world in which to do business.
And with this in mind, companies based in the capital should look to embrace their city, aligning themselves with the bustling professional quarter.
If a company has a West End or City of London address, it gains instant prestige which helps make a positive impression with potential clients, partners and employees.
People want to associate themselves with successful organisations – and reap the benefits of the relationships they form with them – so firms should look to present themselves in the best possible light.
One way they can achieve this goal is by using a virtual office to assume the guise of a larger, and potentially more successful organisation.
With commercial property prices perennially high in the centre of London, only businesses with healthy cashflow can afford to locate themselves there.
So companies which have a central address look all the more impressive.
Clearly small businesses, such as those set up in the home, can rarely afford the expenditure associated with such property.
But this does not preclude them from having an elite London address.
By signing up for virtual office services, companies gain a City mailbox which they can use as their postal and administrative address.
They may also be able to take advantage of secretarial services such as telephone answering, giving the company a more professional appearance.
The business of the enterprise may actually be carried out way into the suburbs in the outer zones of the Tube network, but clients will know no different.
All they see if the registered address of the company, which can be the location of their virtual office.
And if a prestigious enough area of town has been selected, this can help the company attract new customers and additional investment.